Defense of Qualified Privilege

I recently discussed a situation with an attorney of one company making and publishing statements of opinion about a second company. The attorney said a common defense is “Qualified Privilege.” What it means, basically, is that people of a certain […]

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Sample Native Advertising from IBM and Others

Despite all the hype, native advertising remains a fuzzy concept for most marketers. According to our 2014 status report: 49 percent of respondents don’t know what native advertising is 24 percent are hardly familiar with it Another 24 percent are […]

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Native Advertising Rules

The Federal Trade Commission’s (FTC) updated dot com disclosures have implications for native advertising and other types of content marketing. All endorsements, for example, must be truthful and the person endorsing the product must be an actual customer. Any further […]

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PR Writing Guidelines

While we don’t endorse or promote any PR service individually, we do like to share resources that might help you create great content on NewsBox.  Contact this organization directly if interested. ——————— In this 1st edition of PR News’ Writer’s […]

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The Difference Between Marketing and PR? It’s All in the Inflections

  PR tends to leverage media to build brand awareness, while marketing covers a wide range of customer-targeted messaging and calls to action. Marketing = trading and sales oriented. PR = public oriented. Marketing is about selling/needing the product, ‪PR […]

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