Saturday 01 Nov 2014

The Difference Between Marketing and PR? It’s All in the Inflections

  PR tends to leverage media to build brand awareness, while marketing covers a wide range of customer-targeted messaging and calls to action. Marketing = trading and sales oriented. PR = public oriented. Marketing is about selling/needing the product, ‪PR […]

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Brands are learning that social media is not just a free marketing channel

Brands are learning that social media is not just a free marketing channel, but requires a content plan and nimble processes to take advantage of the constantly changing platforms. Ever since the advent of social networks, marketers have been striving […]

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Why You Should Cross-Promote Your Content

You have a bunch of social channels right? Of course you do! And I’m sure when you do a blog post you leverage all those channels (Twitter, Facebook, G+, Instagram, etc) to help spread the word. Most definitely! But do […]

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Tips For Digital PR Campaign

Identify text and video content opportunities that tell your brand’s story Plan a content schedule that best fits your brand’s needs Incorporate an integrated Twitter-Vine strategy into your social media workflow Generate followers through direct engagement, promotions and incentives Locate […]

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Storytelling Essentials: 15 Lessons From 2013’s INBOUND Bold Talks

[reprinted from Hubspot.  Visit link for full article] By Laura @Pistachio Fitton, Mar 4, 2014 2:30:00 PM Do you agree with Content.ly’s Shane Snow that storytelling is the top business skill of the next 5 years, or will it take a bit […]

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