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Ad-supported Internet contributes $530 billion to the U.S. economy

news9411 / 3, Oct / 1,293
Ad-supported Internet contributes $530 billion to the U.S. economy The entire ad-supported ecosystem of the

REPUBLISH: “The Difference Between PR and Advertising” plus 1

news9411 / 9, Feb / 2
Discussion of the difference between PR and Advertising from an industry professional’s viewpoint. Our industry,

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The Content Promotion Quadrant: A Framework For Measuring Native Advertising Campaigns

news9411 / 29, May / 12
Content marketers can measure the efficacy of their native advertising with two metrics: bounce rate,

Defense of Qualified Privilege

news9411 / 17, Jan / 74
I recently discussed a situation with an attorney of one company making and publishing statements

Sample Native Advertising from IBM and Others

news9411 / 30, Dec / 1,441
Despite all the hype, native advertising remains a fuzzy concept for most marketers. According to

PR Writing Guidelines

news9411 / 30, Dec / 2,278
While we don’t endorse or promote any PR service individually, we do like to share

The Difference Between Marketing and PR? It’s All in the Inflections

news9411 / 8, Sep / 4
PR tends to leverage media to build brand awareness, while marketing covers a wide range

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The Federal Trade Commission’s (FTC) updated dot com disclosures have
news9411 / 30, Dec / 385

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Discussion of the difference between PR and Advertising from an
news9411 / 9, Feb / 2

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Reuters Institute for the Study of Journalism 2015
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