Saturday 28 Mar 2015

The Secret to Activating Your Audience’s Brain

If you are like me, you are always looking for the latest and greatest ways to do things faster, better, and cheaper. Personally, I get a thrill as I hunt for the best piece of hardware, software, or acclaimed process […]

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NewsBox infographic for press release / news release format

There are many ways you can format a news release but we have a basic format that you can follow, along with some suggestions on content. If you need help writing a news release or article on behalf of your […]

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Defense of Qualified Privilege

I recently discussed a situation with an attorney of one company making and publishing statements of opinion about a second company. The attorney said a common defense is “Qualified Privilege.” What it means, basically, is that people of a certain […]

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Sample Native Advertising from IBM and Others

Despite all the hype, native advertising remains a fuzzy concept for most marketers. According to our 2014 status report: 49 percent of respondents don’t know what native advertising is 24 percent are hardly familiar with it Another 24 percent are […]

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Native Advertising Rules

The Federal Trade Commission’s (FTC) updated dot com disclosures have implications for native advertising and other types of content marketing. All endorsements, for example, must be truthful and the person endorsing the product must be an actual customer. Any further […]

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