You can make your news releases more effective for search engine optimization by sticking to a standard structure that includes a headline, introduction, body text and boilerplate, Aaron Aders of Slingshot SEO writes. Include multimedia attachments if possible, but avoid …

One key to creating effective content for your business is to gain an understanding of your customers and prospects, Guillaume Bouchard writes. “Conducting user research is no small task, but sketching a thorough portrait of potential partners is imperative to …

Ad-supported Internet contributes $530 billion to the U.S. economy The entire ad-supported ecosystem of the Internet accounted for about 2 million U.S. jobs last year, double the number in 2011, and contributed $530 billion to the economy, according to research …

When it comes to social media, most business-to-business companies love LinkedIn — but companies are missing out unless they’re also active on other networks, John Nettles writes. A well-honed strategy uses content from one site — a LinkedIn answer, say …

Nine in 10 small-business owners say they use social media platforms to promote their companies, and 78% say that online outreach is as important and effective as face-to-face meetings, according to a Manta survey. “Small businesses understand they need to …