Building Brand Equity

By on July 10, 2013 Brands

Building Brand Equity

“Brand Equity,” the value of customer loyalty to a brand, is achieved by much more than the brand’s identity — the name, graphics, colors and slogans attached to an organization, its products or services.  An explanation with examples can be found in Ralph Crosby’s latest blog at www.its-the-customer-stupid.com.

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