The Content Promotion Quadrant: A Framework For Measuring Native Advertising Campaigns

By on May 29, 2015 Uncategorized
content-valueContent marketers can measure the efficacy of their native advertising with two metrics: bounce rate, which measures expectations, and time on site, which quantifies engagement, writes Peter Chen. These metrics can then be used in the “content promotion quadrant” to give a detailed analysis of the traffic generated by each piece of content.
The Content Promotion Quadrant: A Framework For Measuring Native Advertising Campaigns
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