The Difference Between Marketing and PR? It’s All in the Inflections

By on September 8, 2014 Uncategorized


  • PR tends to leverage media to build brand awareness, while marketing covers a wide range of customer-targeted messaging and calls to action.
  • Marketing = trading and sales oriented. PR = public oriented.
  • Marketing is about selling/needing the product, ‪PR is about creating the population around the product.
  • PR is a two-way engagement with publics. ‪Marketing is a content-oriented message that attempts to sway ‪consumers.
  • In the life of an organization, marketing is for the sells, PR is for everything else.
  • Marketing is all about the product. PR is all about the relationships.
  • Marketing is the development of a product’s branding strategy, while PR is the media relationships executing the marketing strategies.
  • Marketing is how you want the world to see your product. PR is how the world actually sees your product.
  • Marketing is the script, PR is the film.
  • Marketing is the ingredients, PR is the cake displayed in the window.
  • Marketing—you pay for it. PR—you pray for it.
  • Marketing focuses on getting someone to open their wallet. PR focuses on getting into their hearts and minds.
  • Marketing in the monologue, PR is the conversation.
  • Marketing creates the vision and the events, while PR builds relationships with others so they can tell the story from their point of view.
  • Marketing is a one-way communication, PR is a two-way communication.
  • Marketing and PR are communication efforts designed to boost business and promote a brand, but their chief aims are not the same. Marketing focuses on the market and building sales and PR focuses on relationship and trust, and they both have different success metrics.
  • Paid and unpaid coverage is one significant difference. Both should aim at crafting a brand story.
  • It’s not about the difference between ‪PR & ‪marketing. Both must support/rely on each other to maximize brand awareness & lead generation.

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2 Responses to: The Difference Between Marketing and PR? It’s All in the Inflections

  1. gravatar <cite class="fn">borvestinkral</cite>
    September 19th, 2017

    Very interesting points you have remarked, appreciate it for putting up.

  2. gravatar <cite class="fn">Venessa Takala</cite>
    September 21st, 2017

    Hey! Quick question that’s totally off topic. Do you know how to make your site mobile friendly? My site looks weird when viewing from my iphone 4. I’m trying to find a template or plugin that might be able to fix this issue. If you have any recommendations, please share. Thanks!

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