- PR tends to leverage media to build brand awareness, while marketing covers a wide range of customer-targeted messaging and calls to action.
- Marketing = trading and sales oriented. PR = public oriented.
- Marketing is about selling/needing the product, PR is about creating the population around the product.
- PR is a two-way engagement with publics. Marketing is a content-oriented message that attempts to sway consumers.
- In the life of an organization, marketing is for the sells, PR is for everything else.
- Marketing is all about the product. PR is all about the relationships.
- Marketing is the development of a product’s branding strategy, while PR is the media relationships executing the marketing strategies.
- Marketing is how you want the world to see your product. PR is how the world actually sees your product.
- Marketing is the script, PR is the film.
- Marketing is the ingredients, PR is the cake displayed in the window.
- Marketing—you pay for it. PR—you pray for it.
- Marketing focuses on getting someone to open their wallet. PR focuses on getting into their hearts and minds.
- Marketing in the monologue, PR is the conversation.
- Marketing creates the vision and the events, while PR builds relationships with others so they can tell the story from their point of view.
- Marketing is a one-way communication, PR is a two-way communication.
- Marketing and PR are communication efforts designed to boost business and promote a brand, but their chief aims are not the same. Marketing focuses on the market and building sales and PR focuses on relationship and trust, and they both have different success metrics.
- Paid and unpaid coverage is one significant difference. Both should aim at crafting a brand story.
- It’s not about the difference between PR & marketing. Both must support/rely on each other to maximize brand awareness & lead generation.
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